Our Story

Established in 2013, the brand started as a way for Sami to sell the creations she had been making in her spare time. Her friends would ask where they could buy them, so she decided to open an online shop. 

Using only high quality linen and cotton Sami creates beautifully crafted pieces for the home. All the dyeing is done in her garden studio in Nottingham and then they are expertly sewn in Derbyshire. 

Sami has previously worked as a freelance Interior designer and as a visual merchandiser for companies including IKEA and The White Company. 

Her love of simple, coastal laid back interiors was instilled as a child growing up in Tasmania, Australia, where she lived by the sea.

“I wanted to create affordable high quality pieces that would suit any home, with ethical work practices and sustainability as a basis of the business”

She also specialises in customised and bespoke services, and can create almost any textile piece for your home, business or event. With many years experience hand dyeing and painting fabric, Sami can create something unique and tailored to your requirements.  


2019 OCTOBER : Launching on October 1st 2019 is an exciting collaboration with Sami and the talented Olivia Rubin and Etsy.


2019 JULY : Featured as “One to watch” in the July edition of House Beautiful


2019 MARCH : Launched an exclusive range of hand dyed napkins and table runners with Borough kitchen.

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